All those statistics and graphs may be horrifying at first, but this blog is here to help you understand your Spotify analytics so you can advance in your career.
Reviewing your Spotify analytics is the best method to make a mindful decision about how to promote your music. By understanding things like what your fans like, their location, and what they want, you can ease advertising attempts, touring, online marketing, and many things more. To help you in analyzing this data and how to use it, let’s learn everything you should know.
Before we start,
- To access Spotify analytics, you need to be a verified artist.
- After verification, you can use Spotify for Artists or the mobile app.
- The dashboard shows details about your music’s performance.
- You can see the number of streams, listeners, playlist placements, and more.
Understanding Your Audience with Spotify for Artists
- Find your listeners: See who is listening to your music.
- Know their location: Learn where your fans are from.
- Track song popularity: Discover which of your songs are the most liked.
- Plan your tour: Use location data to choose tour stops.
- Collaborate with similar artists: Find artists with a similar fan base for collaboration.
- Engage with fans: Better connect with your audience based on their preferences.
- Promote your music: Focus on promoting songs that need more attention.
- Use “Listeners Also Like”: Discover similar artists to work with by checking what fans say online.
Source of Streams
| Source of Streams | Where You Can Find It | What It Shows |
| Artist Profile & Catalog | Audience Stats tab, Songs tab | Streams from your own artist page and music catalog |
| Listeners’ Playlists & Library | Audience Stats tab, Songs tab | Streams from listeners’ personal playlists and saved music |
| Spotify Editorial Playlists | Audience Stats tab, Songs tab, Audience Engagement tab (desktop only) | Streams from Spotify-curated playlists |
| Spotify Algorithmic Playlists | Audience Stats tab, Songs tab, Audience | Engagement tab (desktop only) Streams from playlists generated by Spotify’s algorithms |
By making use of this information, you can gain insights about where your fans find your songs and which sources are doing the best. If your music gets featured on a playlist, knowing which one it is can help you understand the mood your music creates and how people respond to it. This information can also guide you on which playlists to try in the future.
If you’re a Symphonic client, you can see your song’s position on the playlist in the SMS. If your song is doing great, make sure to promote it! Share it on social media and with your fans.
Home Screen
- Check real-time streams of your latest release for the first 7 days.
- See how many people are listening to your music right now.
- View last week’s important stats.
- Find your top songs and playlists.
- Get updates on milestones and educational resources.
Performance Over Time
- Compare your Spotify streams to other platforms (Apple Music, YouTube, Deezer, etc.).
- Track how your latest single is performing over time.
- View a timeline of total streams for your tracks.
Monitoring Engagement
- See metrics like saves, follows, and shares.
- More saves and follows mean your music is resonating well.
- Shares show your music is being shared with others.
- Use these metrics to understand how well your music is received.
Conclusion
In today’s world, streaming services like Spotify are very important for musicians to get noticed and connect with fans. It’s important to know how to read your Spotify analytics so you can make smart choices about your music career. These analytics show you real-time data, helping you make changes as needed. For example, you might decide to promote a different song more or add extra stops to your tour. Understanding these numbers can help you make better decisions and use your efforts wisely.
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